Directed by HAMLET’s Angelo Cerisara, the surreal campaign encourages Gen Z-ers to ‘Boost Your Boomer’ with an invigorating beverage
Of all the challenges associated with modern workplaces, the generation gap is one of the biggest. With their boundless energy and digital nous, it’s no surprise that Gen Z can get frustrated with the slower pace of their older colleagues. But a new campaign for recruitment agency Young Capital – Boost Your Boomer – presents a surreal solution to power up boomers’ productivity and restore intergenerational harmony in the office: a new energy drink derived from Gen Z’s donated bodily fluids.
The tongue-in-cheek campaign was created by Amsterdam-based agency ACE to promote Young Capital’s limited-edition energy beverage, BOOOMER – a real product (albeit featuring more conventional ingredients), as part of the job agency’s vision to go beyond traditional brand awareness campaigns.
Boost Your Boomer is led by a surreal 80-second spot, stylishly directed by HAMLET’s …