Instagram’s Adam Mosseri took to the app today to tease the upcoming launch of a generative AI editing feature that will enable users to “change nearly any aspect of your videos.” Expected to roll out next year, the tool will be powered by Meta’s Movie Gen AI model, which was unveiled in early October.
Meta’s Movie Gen AI model can generate HD videos (1080p resolution) from a text prompt, which — the company claims — is more “realistic” than videos generated by rival technology such as OpenAI’s Sora text-to-video model. By bringing the Movie Gen technology to Instagram, the company aims to equip creators with more tools for “realizing” their ideas more easily.
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According to Mosseri, the new editing feature will enable creators to change nearly any aspect of users’ videos with a simple text prompt. …