BRISTOL, Conn. — (AP) — ESPN is looking at using artificial intelligence to create personalized “SportsCenter” shows for subscribers to its Flagship streaming service that is expected to launch in fall 2025, the network’s chief executive said Wednesday.
The idea is one of several in the works that were discussed at a news conference by ESPN Chairman Jimmy Pitaro, including a “Where to Watch” guide that debuted on Wednesday on ESPN.com and the ESPN app.
The personalized “SportsCenter” would be reminiscent of a popular wrinkle that NBC Sports offered through its Peacock streaming service during the Olympics, where the voice of broadcaster Al Michaels was used to create highlights packages tailored to individual interests.
ESPN had few other details of how it is working to do something similar for its signature highlights show. The Flagship streaming service is expected to include much of the programming on ESPN’s main channel and …