YouTube has added another layer of transparency to its video library. A partnership with the Content Authenticity Initiative (CAI) will bring the C2PA standard to YouTube videos, adding disclosures to content that was recorded via camera.
The C2PA integration labels videos that were “captured with a camera.” That disclaimer is an important one for viewers who want to suss out AI-generated content. With models like OpenAI’s Sora displaying advanced video generation capabilities, it’s more important than ever to disclose content that was captured in the physical world.
The first YouTube video to include the C2PA standard comes from tech company Truepic, which introduced the new feature by referencing YouTube’s first video. Truepic’s Jeff McGregor went to the elephant enclosure at the San Diego Zoo (yes, the same one) to film “the first-ever end-to-end authenticated video that will ever be uploaded to YouTube.”
C2PA has been describedas a “nutrition label” that can provide important information about …